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Chicken over rice★ 4.8 · 25–35 min
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Chicken over riceGrilled chicken, yellow rice, crisp salad, white sauceOrder nowTHE PICTURE
● REC
adMerge StudiosEST. 2025
BANGLADESH
THE US
LONDON
AUSTRALIA
CANADA
FOOD & BEV
PRODUCT
FASHION
AI & GENERATIVE
FILM & VIDEO
MOTION
BRANDING
DIGITALTHE PRODUCT: TRUE
THE SCENE: IMAGINATIVE
this one!
TWO BROTHERS. ONE STUDIO.
Scroll to see what happened next.
adMerge began with a dinner that looked nothing like its picture.
My brother and I were on a Zoom call. We were supposed to be celebrating. Somehow, we ended up talking about why the food on our screens so often looked different from what actually arrived.
But let me back up a little.
Ehsan was in Dhaka, busy with his exams. I was in Boston, balancing my master’s with the job hunt.
You know that stage where you’re trying to figure out your own life, but still making time to check in with the people back home? That was us.
One day, we were celebrating over Zoom. Different places, same call.
I asked him, “What do you feel like eating?”
He pulled up a food app and showed me what he wanted. We looked through the picture and the description together.
And it really did look good. The photo made us hungry. The description helped.
He placed the order, and we kept talking while we waited.
The food arrived while we were still on the call.
He showed me what he’d received, and I remember thinking: wait, that’s supposed to be the food from the picture?
You could see why he was disappointed. The photo had set an expectation. What arrived didn’t match it.
And I told him, “You know what? I’ve had the same thing happen here.”
I’d seen that gap in the US too. On delivery apps, on social media, even on restaurant menus. A picture gets you excited, then the actual food feels like a different order.
We’d even noticed those little notes on menus saying the food or portion size might differ from the picture.
Of course, a delivery is going to travel. Food won’t land looking exactly like a studio setup. We understood that.
But surely the picture should still give you a fair idea of what you’re paying for?
Why not photograph what the restaurant actually serves? Show the portion people can expect. And if it’s for delivery, show it in a way that makes sense for delivery.
Make it look good. Give the lighting and the styling some attention. Just keep it true to the thing people are going to get.
That was the thought we couldn’t leave alone.
So in 2025, we started adMerge Studios.
We wanted to help businesses show their products properly. Food was the starting point. But the same idea made sense for other products, too.
If you’ve put real work into what you make, your content should help people see it.
We started working with new businesses and startups, testing different creative approaches and learning as we went.
Ehsan brought the camera work and the client conversations. I brought the marketing, creative direction, editing, and motion.
We compared versions. Tried different ideas. Kept improving the work. And as more people started noticing the studio, more projects came in.
Alhamdulillah, by 2026, about a year and a half in, we were working with clients across Bangladesh, the US, Canada, London, and Australia.
That still feels a little mad when I think about the call that started it.
And with each project, we kept building our skills. The kind of work we could take on grew with us.
Today, our work spans eight areas: food and beverage, product and e-commerce, fashion and lifestyle, AI and generative production, film and video, motion and design, branding and campaigns, and digital experiences.
So yes, the studio that started with a food photo now works on everything from product shoots to brand films and websites.
We still come back to the same question: does this do justice to what the customer is actually getting?
A campaign can be imaginative. We can build a whole scene around a product, including with AI. The product itself still needs to stay true to what the brand sells.
That’s the standard we want to keep as we grow.
Anyway, that’s how we got here.
One food order gave my brother and me a lot to talk about. We’re still building on that conversation.
If you’ve got something you’ve put your heart into, we’d love to help people see it properly.
What are you working on?
Tell us · DM @admergestudios →Founded by
Co-founder · marketing, direction & motion
A marketer and motion designer from Dhaka, now in Boston. He brings the marketing, creative direction, editing and motion.
Meet Irfan ↗
Co-founder & cinematographer
Behind the camera on our shoots and the one who leads the client conversations. A gamer and tech lover at heart.
adMerge began with a dinner that looked nothing like its picture.
My brother and I were on a Zoom call. We were supposed to be celebrating. Somehow, we ended up talking about why the food on our screens so often looked different from what actually arrived.
But let me back up a little.
Ehsan was in Dhaka, busy with his exams. I was in Boston, balancing my master’s with the job hunt.
You know that stage where you’re trying to figure out your own life, but still making time to check in with the people back home? That was us.
One day, we were celebrating over Zoom. Different places, same call.
I asked him, “What do you feel like eating?”
He pulled up a food app and showed me what he wanted. We looked through the picture and the description together.
And it really did look good. The photo made us hungry. The description helped.
He placed the order, and we kept talking while we waited.
The food arrived while we were still on the call.
He showed me what he’d received, and I remember thinking: wait, that’s supposed to be the food from the picture?
You could see why he was disappointed. The photo had set an expectation. What arrived didn’t match it.
And I told him, “You know what? I’ve had the same thing happen here.”
I’d seen that gap in the US too. On delivery apps, on social media, even on restaurant menus. A picture gets you excited, then the actual food feels like a different order.
We’d even noticed those little notes on menus saying the food or portion size might differ from the picture.
Of course, a delivery is going to travel. Food won’t land looking exactly like a studio setup. We understood that.
But surely the picture should still give you a fair idea of what you’re paying for?
Why not photograph what the restaurant actually serves? Show the portion people can expect. And if it’s for delivery, show it in a way that makes sense for delivery.
Make it look good. Give the lighting and the styling some attention. Just keep it true to the thing people are going to get.
That was the thought we couldn’t leave alone.
So in 2025, we started adMerge Studios.
We wanted to help businesses show their products properly. Food was the starting point. But the same idea made sense for other products, too.
If you’ve put real work into what you make, your content should help people see it.
We started working with new businesses and startups, testing different creative approaches and learning as we went.
Ehsan brought the camera work and the client conversations. I brought the marketing, creative direction, editing, and motion.
We compared versions. Tried different ideas. Kept improving the work. And as more people started noticing the studio, more projects came in.
Alhamdulillah, by 2026, about a year and a half in, we were working with clients across Bangladesh, the US, Canada, London, and Australia.
That still feels a little mad when I think about the call that started it.
And with each project, we kept building our skills. The kind of work we could take on grew with us.
Today, our work spans eight areas: food and beverage, product and e-commerce, fashion and lifestyle, AI and generative production, film and video, motion and design, branding and campaigns, and digital experiences.
So yes, the studio that started with a food photo now works on everything from product shoots to brand films and websites.
We still come back to the same question: does this do justice to what the customer is actually getting?
A campaign can be imaginative. We can build a whole scene around a product, including with AI. The product itself still needs to stay true to what the brand sells.
That’s the standard we want to keep as we grow.
Anyway, that’s how we got here.
One food order gave my brother and me a lot to talk about. We’re still building on that conversation.
If you’ve got something you’ve put your heart into, we’d love to help people see it properly.
What are you working on?